X Hale Campaign Design
Yiwen Tu
Graphics, Illustration and Visual Communication Design X Hale Campaign Design by Yiwen Tu X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic.
Bronze A' Design Award Winner
X Hale Campaign Design by Yiwen Tu is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. X Hale Campaign Design earned the Bronze A' Design Award in 2021 and is showcased on Design Award - Winners among other outstanding designs. Explore the details of the project, discover other works by Yiwen Tu and see why X Hale Campaign Design design rises above its competition.
About X Hale
Graphics, Illustration and Visual Communication Design X Hale Campaign Design by Yiwen Tu X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic. X Hale earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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