Ranger Visual Identity
WEIWEI ZHANG
Graphics, Illustration and Visual Communication Design Ranger Visual Identity by WEIWEI ZHANG Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.
A' Design Award Winner
Ranger Visual Identity by WEIWEI ZHANG is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Ranger Visual Identity earned the A' Design Award in 2023 and is showcased on Design Award - Winners among other remarkable designs. Explore the project details, discover other works by WEIWEI ZHANG and see why Ranger Visual Identity design rises above its competition.
About Ranger
Graphics, Illustration and Visual Communication Design Ranger Visual Identity by WEIWEI ZHANG Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles. Ranger earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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