Gua Gua Xing Qiu Brand Identity
sxdesign
Graphics, Illustration and Visual Communication Design Gua Gua Xing Qiu Brand Identity by sxdesign Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players.
A' Design Award Winner
Gua Gua Xing Qiu Brand Identity by sxdesign is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Gua Gua Xing Qiu Brand Identity earned the A' Design Award in 2024 and is showcased on Design Award - Winners among other outstanding designs. Explore the project details, discover other works by sxdesign and see why Gua Gua Xing Qiu Brand Identity design stands out from its competition.
About Gua Gua Xing Qiu
Graphics, Illustration and Visual Communication Design Gua Gua Xing Qiu Brand Identity by sxdesign Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players. Gua Gua Xing Qiu earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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