Chinatown Rebranding Branding
Bo Zhang
Graphics, Illustration and Visual Communication Design Chinatown Rebranding Branding by Bo Zhang Chinatown Rebranding is a visual identity and poster project created for the Chinatown district of Los Angeles, California. The new visual system represents the cultural heritage of the neighborhood. Design elements connect the historical significance of the old Chinatown with the modernity and revitalization of the new plaza. The graphics show the fusion of Chinese and American cultures and highlight the local identity. Each poster measures 24 by 36 inches. The project was completed in 2023 and follows research on the integration of Asian and North American cultures.
Bronze A' Design Award Winner
Chinatown Rebranding Branding by Bo Zhang is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Chinatown Rebranding Branding earned the Bronze A' Design Award in 2025 and is showcased on Design Award - Winners among other outstanding designs. Explore the project details, discover other works by Bo Zhang and see why Chinatown Rebranding Branding design stands out from its competition.
About Chinatown Rebranding
Graphics, Illustration and Visual Communication Design Chinatown Rebranding Branding by Bo Zhang Chinatown Rebranding is a visual identity and poster project created for the Chinatown district of Los Angeles, California. The new visual system represents the cultural heritage of the neighborhood. Design elements connect the historical significance of the old Chinatown with the modernity and revitalization of the new plaza. The graphics show the fusion of Chinese and American cultures and highlight the local identity. Each poster measures 24 by 36 inches. The project was completed in 2023 and follows research on the integration of Asian and North American cultures. Chinatown Rebranding earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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