Base Visual Identity
Lance Francisco
Graphics, Illustration and Visual Communication Design Base Visual Identity by Lance Francisco Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation.
Bronze A' Design Award Winner
Base Visual Identity by Lance Francisco is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Base Visual Identity earned the Bronze A' Design Award in 2025 and is showcased on Design Award - Winners among other exceptional designs. Explore the project details, discover other works by Lance Francisco and see why Base Visual Identity design rises above its competition.
About Base
Graphics, Illustration and Visual Communication Design Base Visual Identity by Lance Francisco Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation. Base earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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