Powerbuilding Brand Identity
Anton Bukoros
Graphics, Illustration and Visual Communication Design Powerbuilding Brand Identity by Anton Bukoros PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.
Bronze A' Design Award Winner
Powerbuilding Brand Identity by Anton Bukoros is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Powerbuilding Brand Identity earned the Bronze A' Design Award in 2025 and is showcased on Design Award - Winners among other exceptional designs. Explore the project details, discover other works by Anton Bukoros and see why Powerbuilding Brand Identity design stands out from its competition.
About Powerbuilding
Graphics, Illustration and Visual Communication Design Powerbuilding Brand Identity by Anton Bukoros PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media. Powerbuilding earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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