Yuplet Branding Corporate Identity
Jake Wilkins
Graphics, Illustration and Visual Communication Design Yuplet Branding Corporate Identity by Jake Wilkins Yuplet Branding is a corporate identity created for a marketplace of handmade and sustainable products. The system is centred on a crescent motif, applied consistently across the custom wordmark, iconography, illustrations and layouts. Vivid green marks the buyer experience, while rich purple guides sellers, giving each user group a clear visual signal. Rounded forms, bold contrast and mobile-first cues, drawn from research with younger consumers, extend the identity across digital and printed touchpoints. Digital assets were prepared in vector format.
Bronze A' Design Award Winner
Yuplet Branding Corporate Identity by Jake Wilkins is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Yuplet Branding Corporate Identity earned the Bronze A' Design Award in 2026 and is showcased on Design Award - Winners among other remarkable designs. Explore the project details, discover other works by Jake Wilkins and see why Yuplet Branding Corporate Identity design stands out from its competition.
About Yuplet Branding
Graphics, Illustration and Visual Communication Design Yuplet Branding Corporate Identity by Jake Wilkins Yuplet Branding is a corporate identity created for a marketplace of handmade and sustainable products. The system is centred on a crescent motif, applied consistently across the custom wordmark, iconography, illustrations and layouts. Vivid green marks the buyer experience, while rich purple guides sellers, giving each user group a clear visual signal. Rounded forms, bold contrast and mobile-first cues, drawn from research with younger consumers, extend the identity across digital and printed touchpoints. Digital assets were prepared in vector format. Yuplet Branding earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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