Mei Tao Wan Brand Image
Hui Zeng
Graphics, Illustration and Visual Communication Design Mei Tao Wan Brand Image by Hui Zeng Mei Tao Wan is a visual identity and wayfinding system for a cultural park on a historic ceramic site in Foshan, China. The design abstracts the structural lines of the Nanfeng Ancient Kiln district into a geometric skeleton. This skeleton forms a custom typeface of 26 letters and the numbers 0 to 9, together with geometric icons. The signage is made of high transparency acrylic and stainless steel with a black copper finish. Integrated LED lighting at the base keeps the text legible at night. The system links the history of the site with its new cultural function.
Bronze A' Design Award Winner
Mei Tao Wan Brand Image by Hui Zeng is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Mei Tao Wan Brand Image earned the Bronze A' Design Award in 2026 and is showcased on Design Award - Winners among other remarkable designs. Explore the details of the project, discover other works by Hui Zeng and see why Mei Tao Wan Brand Image design stands out from its competition.
About Mei Tao Wan
Graphics, Illustration and Visual Communication Design Mei Tao Wan Brand Image by Hui Zeng Mei Tao Wan is a visual identity and wayfinding system for a cultural park on a historic ceramic site in Foshan, China. The design abstracts the structural lines of the Nanfeng Ancient Kiln district into a geometric skeleton. This skeleton forms a custom typeface of 26 letters and the numbers 0 to 9, together with geometric icons. The signage is made of high transparency acrylic and stainless steel with a black copper finish. Integrated LED lighting at the base keeps the text legible at night. The system links the history of the site with its new cultural function. Mei Tao Wan earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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