Bitter Plus Sweet Corporate Identity
Liying Wang
Graphics, Illustration and Visual Communication Design Bitter Plus Sweet Corporate Identity by Liying Wang The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative.
A' Design Award Winner
Bitter Plus Sweet Corporate Identity by Liying Wang is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Bitter Plus Sweet Corporate Identity earned the A' Design Award in 2026 and is showcased on Design Award - Winners among other remarkable designs. Explore the project details, discover other works by Liying Wang and see why Bitter Plus Sweet Corporate Identity design sets itself apart from its competition.
About Bitter Plus Sweet
Graphics, Illustration and Visual Communication Design Bitter Plus Sweet Corporate Identity by Liying Wang The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative. Bitter Plus Sweet earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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