Fattoria il Gambero Visual Identity
Laura Ferrario
Graphics, Illustration and Visual Communication Design Fattoria il Gambero Visual Identity by Laura Ferrario Fattoria il Gambero placed itself on the market with a dynamic and contemporary approach, in order to enhance its own history, which dates back to 1880. This is the reason for the trademark of the stylized “G”; it conveys the sense of a corkscrew uncorking a bottle and resembles the road leading to the company. The sans serif font adds substance to this somewhat abstract symbol and links its ancient past inexorably to the present. The colors give the entire image an innovative touch, while certain characteristics of the past are preserved, for instance, in the embossed paper of the Brochure.
A' Design Award Winner
Fattoria il Gambero Visual Identity by Laura Ferrario is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Fattoria il Gambero Visual Identity earned the A' Design Award in 2017 and is showcased on Design Award - Winners among other outstanding designs. Explore the details of the project, discover other works by Laura Ferrario and see why Fattoria il Gambero Visual Identity design stands out from its competition.
About Fattoria il Gambero
Graphics, Illustration and Visual Communication Design Fattoria il Gambero Visual Identity by Laura Ferrario Fattoria il Gambero placed itself on the market with a dynamic and contemporary approach, in order to enhance its own history, which dates back to 1880. This is the reason for the trademark of the stylized “G”; it conveys the sense of a corkscrew uncorking a bottle and resembles the road leading to the company. The sans serif font adds substance to this somewhat abstract symbol and links its ancient past inexorably to the present. The colors give the entire image an innovative touch, while certain characteristics of the past are preserved, for instance, in the embossed paper of the Brochure. Fattoria il Gambero earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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