Mobile Technologies, Applications and Software Design Macys App Redesign by Willy Lai Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch.
Silver A' Design Award Winner
Macys App Redesign by Willy Lai is a winner of the A' Mobile Technologies, Applications and Software Design Award. Macys App Redesign earned the Silver A' Design Award in 2020 and is showcased on Design Award - Winners among other remarkable designs. Explore the project details, discover other works by Willy Lai and see why Macys App Redesign design sets itself apart from its competition.
About Macys App
Mobile Technologies, Applications and Software Design Macys App Redesign by Willy Lai Macy's App is a mobile shopping application that was redesigned in 2019 for Android and iOS devices. The application allows customers to browse and purchase fashion, beauty and home products from a smartphone or tablet. The layout is clean and simple, and takes visual cues from fashion media and consumer technology products. Camera-based tools support scan and pay, and augmented reality features allow customers to preview products before purchase. The redesign was based on extensive user research and on customer feedback, and user engagement increased after the launch. Macys App earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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