Lei Shing Hong Forest Food Court Wall Art and Identity

Jansword Zhu

Graphics, Illustration and Visual Communication Design Lei Shing Hong Forest Food Court Wall Art and Identity by Jansword Zhu Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.

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