Graphics, Illustration and Visual Communication Design C-MAX Branding Identity Visual Upgrade by Fengnan Lin C-MAX is a high-tech company focusing on cloud computing, mobile computing, big data, artificial intelligence. By extracting well-known element symbols and other codes, the designer reorganized and designed a new logo, and used the combination of black and white and gradient color as the visual presentation to upgrade the company's brand. This design wants to break people's fixed thinking and prejudice towards programmers and presents their rigorous and dynamic culture.