Cafe Soul Visual Identity and Brand Design

Mateus Matos Montenegro

Graphics, Illustration and Visual Communication Design Cafe Soul Visual Identity and Brand Design by Mateus Matos Montenegro With the challenge to deliver a family owned handcrafted quality 100 percent Arabica coffee to be accessible to everyone's essence, styles, tastes, preferences and faces. Soul is at the heart of pluralism and diversity, appropriating that for the purpose of a lighter, younger and more inclusive communication and design. A brand designed to transform and interact, creating an unlimited number of faces and textures, bringing up the whole concept of the brand's diversity. Soul is in the essence of coffee; it is coffee with a soul.

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