Graphics, Illustration and Visual Communication Design Art Stroyka Fest Identity of Family Festival by Tanya Dunaeva The festival's corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel, a symbol of creativity, combining both the theme of construction and the theme of art in one image.