XYG Window Visual Identity

Graphics, Illustration and Visual Communication Design XYG Window Visual Identity by Xinyue Guo Fusing elements from ancient literati with modernity, XYG Window is a visual identity design and web interaction design project that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. Inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens, true to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see the Studio's design style.