CIDIH Brand Identity

Graphics, Illustration and Visual Communication Design CIDIH Brand Identity by Peng Wang Cidh is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of Cidh. They have used this brand identity throughout their space, website, and products.