Tea and Tea Branding

Graphics, Illustration and Visual Communication Design Tea and Tea Branding by YongQing Liu Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering Tea and Tea and the Arabic numeral 2, which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.