Graphics, Illustration and Visual Communication Design New 1930 Cinema Visual Identity by Tangible Design It is expresses the tone and manner of the space in a consistent manner that elevate the efficiency of the brand's communication. It portrays the signage, wall graphic, and pictograms from the wainscoting motif that represents a nostalgic and classic space. Wainscoting is a frame which symbolizes the brand as the platform that brings enjoyable experiences. In addition, the motif is a modern reinterpretation that enables design to be flexible and be applied to various applications.