Graphics, Illustration and Visual Communication Design Oil Street Art Space Visual Identity by Kimhung Choi The Oil project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the L with an exclamation mark, which serves as a call for people's attention and a visual representation of the project's location. The project seeks to promote collaboration in the arts, and the use of green as the identity color suggests that Oil is an oasis for the arts in the midst of the urban jungle of concrete and steel.