Graphics, Illustration and Visual Communication Design Sparrow Branding Corporate Identity by HIROSHI KURISAKI The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. As a result of branding, it has succeeded in attracting younger and more talented employees, and has an office in Shibuya, where Japan's cutting-edge information gathers. A unique set using pine was very challenging. Also, it was a very unique point of shooting that an artist participated and put together a pine set.