Graphics, Illustration and Visual Communication Design Createar Brand Design by China Heyday Culture Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark. The logo was inspired by the lark, conveys the concept of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark. The logo graphic combines the curve of a lark, a hearing aid product and an ear to form the design, which delivers the brand's wish.