QL JRNE 25 invitation

Kathy Roessner

Graphics, Illustration and Visual Communication Design QL JRNE 25 invitation by Kathy Roessner This unique invitation, in addition to communicating all pertinent event information and incorporating the “journey” theme of the event celebrating Quicken Loans’ 25th anniversary, doubled as a commemorative keepsake. It included a functional, production quality license plate that could be affixed to a vehicle, and each plate was personalized with the employee's name and the year they joined the company. The flip-fold cover opened to reveal an accordion-folded invitation resembling a map bordered by a neatline with titles in traditional highway signs.

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