Food, Beverage and Culinary Arts Design Fly Light alcoholic beverages by Valerii Sumilov I was inspired by the idea of creating a design oriented towards the young generation. I wanted to make up and embody a design, which would communicate with the target audience using their language. Which would be close, clear to them, address their daily needs. Besides, I wanted to make a stylish, modern and attractive design, so that my client’s product would compete successfully against the other players on the light alcoholic beverage market. And, of course, I strived to create a design, which would fully reflect the product’s name “Fly”.