Optometry NI Brand Identity and Visual Communications

Graphics, Illustration and Visual Communication Design Optometry NI Brand Identity and Visual Communications by Creative Media Creative Media's challenge was to create an authoritative brand mark to communicate issues facing eye care in Northern Ireland to Government, R&D, Optometrists, Hospitals & Patients. It was important to create a contemporary & distinctive brand mark with visual communications that informed target demographics about eye care & eye health conditions. The Design Team felt that they should communicate the importance of how the eye functions, how visually different eyes can appear & how the eye will change & encounter different health challenges during life