Graphics, Illustration and Visual Communication Design Mr Woo Logo by Dongdao Creative Branding Group Mr Woo has a double meaning: The first intention is a pledge for self-realization, reflected in Zen. Another aspect is a general attitude toward life, as in ‘making (the right) choices’. In this spirit, one chooses what he or she likes. Mr Woo gives people the impression of realizing one’s self, with confidence, educated, cultured and humorous. Consequently, Mr Woo, a mascot, who is humorous, confident and brilliant, was made. Mr Woo reminds people of seal cutting - a traditional form of art that originated in China - expressing Chinese aesthetics and culture.