A&P Branding Corporate Identity

Graphics, Illustration and Visual Communication Design A&P Branding Corporate Identity by Visual Studio Singapore Pte Ltd The communication designs for A&P were designed keeping in mind the ethos of the company, which is strong, clean and subtle; by pronouncing the blanks in space rather than filling them. The logo used a heavy font type illustrating clean architectural lines, while the ampersand was used as a representation of a balancing beam, that also broke the monotony of the architecture. The brochure followed the values of the firm, by keeping the layout clean with the use of white spaces and a simple grid.