Aloft Corporate Identity

Graphics, Illustration and Visual Communication Design Aloft Corporate Identity by Michal Markiewicz Main goal of this project was to reflect the unique features of a given activity, in the least characteristic way of its specificity. Visual identity of the company is based on the motives of in the air movement dynamics, rotational motion, as well as ground-to-air dependencies. Nine letters: A, L, O, F, T and four "X"s symbolizing the rotors, were all arranged on the precisely fixed grid where they mutually interact and form a unified symbol.