Colour Youth Branding
Marianna Pefani
Graphics, Illustration and Visual Communication Design Colour Youth Branding by Marianna Pefani This is a greek entry for the Young Lions Competition Hellas that won the first award and sent Marianna Pefani and Katerina Miliaraki to Cannes Lions International Festival. The branding is for 'Colour Youth', an NGO defending the rights of the greek LGBTQ community. The logo is designed with free-hand sketched lines and fonts in order to indicate the young and modern character of this community. Fresh colors are chosen to remind the lgbtq flag but also be different from it. "Being different is a colourful choice" as the girls mentioned. The inspiration came from the human communication.