Graphics, Illustration and Visual Communication Design PDcoffee VIS Design by Tsung-Hua Yang The establishment of PDcoffee builds upon a desire to transform the current state of the market. Coffee has quickly grown popular in Taiwan, with a market that is gradually maturing. However, drinking coffee has become habitual and routine, and the meaning behind it is slowly being lost. In response to this phenomenon, PDcoffee operates around a core concept: return to the essence of coffee. Through their original pour-over coffee brewing method and by providing complete services in convenient locations with mobile shops, they hope to rekindle the emotional bond between people and coffee.