Graphics, Illustration and Visual Communication Design Go Work Corporate Identity by Ada Wang This is an IT startup-themed café. The design is the cartoon character of a puppy wearing glasses. The whole logo composes different elements and these can be grouped into different styles according to requirements, thus the style is flexible and unified. GO WORK means go to work, and its Chinese homonym means doghouse, it implied meaning chaotic office. This puppy gives people positive and optimistic impression, always enthusiastic and never give up.