Tera Brand Identity System Design

Graphics, Illustration and Visual Communication Design Tera Brand Identity System Design by C. J. Yeh & Christie Shin This flexible identity system reflects the spirit of the brand archetype, the Explorer—somebody who lives life to the fullest by constantly experiencing new things and keeping those memories forever. Tera's brand visual system design centers around a new typeface, T1, and a colorful array of Life Event Icons depict significant moments or things in people's lives. The icon design is inspired by the youthful culture of emojis. Tera’s identity system visually communicates the key consumer benefit: choosing Tera means taking comfort in knowing that all of your data is safe and accessible, 24/7.