Graphics, Illustration and Visual Communication Design Yanolja Corporate Identity by Kiwon Lee Yanolja is Seoul based no.1 travel information platform which means “Hey, Let’s play” in Korean language. The logotype is designed with san-serif font in order to express simple, practical impression. By using lower case letters it can deliver a playful and rhythmic image compared to applying bold upper case. The space between each letters is revised exquisitely to avoid optical illusion and it increased legibility even in small size of logotype. We carefully picked vivid and bright neon colors and used complementary combinations to deliver extremely fun and popping images.