Polikultura Visual identification

Graphics, Illustration and Visual Communication Design Polikultura Visual identification by Zofia Dziurawiec The project is a visual identification for the 5th edition of media and culture festival. During the designing process of the identification Lit Group was trying to refer to the motto of this year edition, which is: About rebellious pursuances. Designers refer to the censorship, breaking the codes and rebel against the current norms and rules. The main idea of their design is to create an identification that interacts with the viewer and encourages him to play with the design by changing or even destroying it. The design was partly created by a computer and partly manually.