Ptaha Corporate Identity, Branding

Graphics, Illustration and Visual Communication Design Ptaha Corporate Identity, Branding by Roman Vynogradnyi The design was focused on the Scandinavian aesthetics of minimalism and natural elements like hard metals, bronze, solid wood, stone and was united in this brand - its colors, form and other design elements. The brand identity for Ptaha was created by considering the main element of the logo - stylized bird (Ptaha, translate from Ukrainian) that symbolizes the brand name and combine with the idea and look in the same style as the company's furniture.