Met Bookshop VI Design
Genle Zhu
Graphics, Illustration and Visual Communication Design Met Bookshop VI Design by Genle Zhu These serial logos consist of two parts, the graphic logo and the character logo, hereinto, the character logo include Met bookshop’s publishing branch and Met bookshop’s retail branch. The main body of the character logo is transformed by Chinese character – "Jian Dao Shu Wu", which imitates modality of layout and seal of Chinese ancient book cover. After simplification and abstraction, the logo retains the oriental but contemporary melody. In addition, the graphic logo is simply transferred from the character logo.