Russian Star Multifunctional look & feel

Graphics, Illustration and Visual Communication Design Russian Star Multifunctional look & feel by Kim Francey The purpose of this design was to represent the essence of Russia as an international incentive trip. This design is based on a Russian tradition called Khokhloma (a unique style of painting patterns in yellow, red, gold and black on various decorative items). Using the style of Khokhloma with illustrations of St Petersburg and Saint Basil's Cathedral, the designer captured Russia in a way that the target audience would relate to and in a way that would build excitement around the trip.