Graphics, Illustration and Visual Communication Design Brand Thinkers Branding by Felipe Jacoto Brand Thinkers is the most genuine discussion group on branding. The meeting is monthly in São Paulo city, for discussions about brand design. With best practices, brand trends and always with a reference name in the reference name in the subject, idealized by master Marcos Hiller. His Visual Identity was created with strong proportional, symbolic and flexible work all heavily based on the Golden Ratio. The insight of mixing the speech bubble with the clouds of thought, makes the representation of the brand and the concept a creative, inspiring and minimalist language.