NIEH Creative Brand Identity

Graphics, Illustration and Visual Communication Design NIEH Creative Brand Identity by Jonathan Nieh The focal points of the logo are the distinctive color protruding from the "i" and the letter "E." Orange has been selected to symbolize the early moments of a sunrise; a new day bringing endless opportunities and possibilities. The combination is similar to a light bulb as an idea sparks into existence. Lastly, the font edge of letter "i" has transitioned from sharp to round corners as a self-reminder that one must be willing to be flexible and adaptable during the design process.