Graphics, Illustration and Visual Communication Design La Luna CI design Corporate Identity by Yongfeng Zhou La Lune is an exclusive boutique for kids’ clothing and accessories in China. The store offers a wide selection of trendsetting and original clothing items for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids with beautifully understated children's wears . Centered on the core idea of “ every little life drops from the skies , and gets into his mother body”, the brand is designed in shape on the basis of "moon" that is a place full of dreams with fairy tale story.