WikiWiki Poke Shop Branding
Joel Derksen
Graphics, Illustration and Visual Communication Design WikiWiki Poke Shop Branding by Joel Derksen Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity. The new restaurant has been seen in Grand Rapids as "a piece of Amsterdam" within a city known for its Americana and provenance-based visual landscape. While engaging with the client, the brief came as a manifesto to move away from the Americana cues, or the Hawaiian "tiki" cues. The urban, intense, London-Amsterdam inspired design language brought the owner's vision to life.