Ghetaldus Optika Corporate Identity

Graphics, Illustration and Visual Communication Design Ghetaldus Optika Corporate Identity by STUDIO 33 Ghetaldus Optics is the largest manufacturer and distributor of glasses and contact lenses in Croatia. Character G represents initial of the company name and symbol of the eye, eyesight, brightness and pupil. Project included complete company rebranding with the new brand architecture (Optics, Policlinic, Optometry), new identity design with stationery, stores signage, promotional materials, advertising strategy and private label products branding.