Graphics, Illustration and Visual Communication Design Ada Pack Business card by Antonio Tepic The client wanted to have a business card that "tells" what Ada Pack deals, to be lively, interesting and to immediately attract attention and challenge the reaction. The designer came to the idea of thinking about how to present a gift packaging service to be clear at first glance. The guideline was the decorative paper used on such occasions. The business card really attracts attention and calls for action. Whoever takes it in his hands, study it to the detail and looking under the decorative paper to see what is hidden there. The recipients are sorry to cut the tape, so they peek.