Graphics, Illustration and Visual Communication Design Water Funs Corporate Identity by Shawn Goh Chin Siang Rebranding is always challenging. In this project, initials of the word 'water' and the name of the founder 'Adam', W and A, were adopted into the logo's main design. Water element is emphasized as it is essential in the formation of life. The logo and its theme are presented in a simplistic format with plain colors but contain three different wave patterns for the use of different items and products. Its minimalist style gives the brand a modern, refreshing new image.