Graphics, Illustration and Visual Communication Design Oia Corporate Identity by André Teoman Before even started sketching or changing name ideas, a visual mood board of futuristic references allied to minimalistic examples was built. That was the backbone of the entire project. It had to be a duo-syllable name and shouldn't be a descriptive word. It was the intention of the client to internationalise the brand so it had to be easily remembered by any culture in the world. It should just sound like a futuristic language. The logo and corporate identity were made to work as a visual system that would adapt to different communication factors and reflect this futuristic universe.