Graphics, Illustration and Visual Communication Design Peoplestrology Identity for Astrology research by Gabriela Namie and Jun Ioneda Peoplestrology uses trend research methods to explore why astrology became such a hit in the past few years and what is says about us. Results are published in reports on our website. Visual language mixes the objective nature of data and the subjective nature of astrology. Clean graphics and charts coexist with ink patterns and organic shapes. Mainly black and white, the identity has moments of color, which represents the four astrological elements: fire, water, air and earth. Illustration style references to ancient astrological drawings but done with modern tools.