Braspag Payment Technology Company Branding
Ruis Vargas
Graphics, Illustration and Visual Communication Design Braspag Payment Technology Company Branding by Ruis Vargas The design of the Braspag logo is characterized by the possibility of adapting to changes in brand behavior. For this, the project developed by Laika sought to synthesize the logo, avoiding figurative elements in its composition, concentrating the reading of the name in its typographic drawing. Thus, the logo becomes the receptacle of diffuse and ephemeral graphic expressions and experiences in the daily life of brand communication.