Joshua Brand Identity
Jimmy Chew
Graphics, Illustration and Visual Communication Design Joshua Brand Identity by Jimmy Chew The visual communication designed for Joshua brand, from logo, colors, posters, iconography, collaterals, website and retail design have been designed to permeate positive feelings of strength, love and joy. Drawing inspiration from the Joshua tree, the logo identity is a hybrid of the Joshua’s tree silhouette and umbrella. The form of an umbrella has been adapted into the logo identity to represent the unity and strength of the family to brave the storms of life together & the fact that this small business is a simple livelihood for the family of three.