SK Joaillerie Corporate Identity

Graphics, Illustration and Visual Communication Design SK Joaillerie Corporate Identity by Miko Lim SK Joaillerie is a jewelry boutique named after the couple names, Spark and Koyi and Joaillerie means jewelry in French. As the customers adopted French wordings in their brand, the designer decided to align their corporate image with France culture. The design was inspired by a couple fish to be a pendant; Pomacanthus Paru, generally known as France Angel Fish. The fish are almost always seen to appear in pairs, and work as a team to defend their territory against predators and competitors. The meaning behind it is not only romantic but eternity.