Craftoria Brand Identity
Cansu Dagbagli Ferreira
Desain Grafis, Ilustrasi, na Komunikasi Visual Craftoria Brand Identity ᨑᨗ Cansu Dagbagli Ferreira Craftoria rebranding explores the intersection of historical art movements and modern wellness rituals. Inspired by 1920s art scene, the identity utilizes a refined serif wordmark and Victorian era illustration to position paint by numbers kits as a sophisticated, meditative activity. The structural design of the mailer packaging facilitates transition from exterior minimalism to a high contrast, richly colored interior, formalizing the unboxing as a gateway to creative focus. This cohesive system bridges nostalgic craftsmanship with modern lifestyle design to elevate the hobbyist experience.
ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award
Craftoria Brand Identity ᨕᨔᨛᨒᨙᨊ Cansu Dagbagli Ferreira ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Grafis, Ilustrasi, na Komunikasi Visual. Craftoria Brand Identity ᨆᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨑᨗ ᨈᨕᨘ 2026 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Design Award - Winners ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨄᨙᨔᨚᨊ. ᨕᨗᨈᨕᨗ ᨄᨄᨗᨔᨛ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Cansu Dagbagli Ferreira ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ Craftoria Brand Identity ᨆᨅᨙᨉ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.
ᨄᨄᨗᨔᨛᨊ Craftoria
Desain Grafis, Ilustrasi, na Komunikasi Visual Craftoria Brand Identity ᨑᨗ Cansu Dagbagli Ferreira Craftoria rebranding explores the intersection of historical art movements and modern wellness rituals. Inspired by 1920s art scene, the identity utilizes a refined serif wordmark and Victorian era illustration to position paint by numbers kits as a sophisticated, meditative activity. The structural design of the mailer packaging facilitates transition from exterior minimalism to a high contrast, richly colored interior, formalizing the unboxing as a gateway to creative focus. This cohesive system bridges nostalgic craftsmanship with modern lifestyle design to elevate the hobbyist experience. Craftoria ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award, ᨈᨗᨀᨛ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ A' Design Award & Competition. ᨕᨔᨛᨒᨙ ᨄᨈᨑᨗᨆ ᨄᨛᨑᨘᨂᨁᨘ A' Design Award ᨆᨔᨛᨉᨗ ᨕᨗᨉᨙ ᨅᨑᨘ ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨑᨗᨄᨛᨅᨘ ᨔᨗᨅᨓ ᨕᨀᨌᨕ, ᨊᨛᨊᨗᨕ ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨔᨛᨅᨁᨕᨗ ᨕᨔᨛᨒᨙ ᨔᨗᨈᨗᨊᨍ ᨑᨗᨄᨙᨑᨖᨈᨗᨀᨂᨗ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗᨊ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨊᨘᨑᨘ ᨕᨙᨈᨗᨀ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨄᨅᨙᨉ-ᨅᨙᨉ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨉᨙᨔᨕᨗ ᨑᨗᨕᨍᨘᨀᨂᨙ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.
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